Post by account_disabled on Mar 9, 2024 1:48:31 GMT -5
In fact, thanks to the so-called proximity marketing , whose main purpose would be to face the competition of e-commerce by digitizing physical stores, this scenario still seems distant for the moment. Let's discover, specifically, proximity marketing. Proximity marketing is a mobile marketing strategy that allows us to connect directly with our potential customers , using geolocation and identifying them via their electronic devices such as, for example, smartphones or tablets. But here we are at our usual practical example, which solves all the problems and makes everything much clearer.
Imagine being inside the place that hosts your business (a restaurant, a shoe shop, a supermarket) and, thanks to some geolocation systems, not only being able to Hong Kong Telegram Number Data communicate directly with each of your customers and, therefore, potential buyer, but to do it in the way he likes, so as to involve him and entice him to purchase your products/services. I'll try to explain myself better by asking you this rhetorical question: if you are in a clothing store and, while you are considering whether and what to buy, you receive a message, directly on your smartphone, saying that there is a discount on that very day 20% on the new Jeans collection, what do you do? Most of you will certainly go and look for the item in question and then evaluate whether to take advantage of the offer or not.
This explains proximity marketing! But that's not all, because through proximity marketing you also have the possibility of collecting data on the various types of customers, information that can then be useful for improving and making the ideas for your next advertising campaigns more targeted . There are many tools that can be used to exploit this marketing strategy, such as, for example, iBeacons , a technology created by Apple that uses low-cost Bluetooth and is therefore capable of locating devices within a limited radius (up to 500 meters ). Furthermore, two other typical proximity marketing tools are digital blackboards, which allow you to shift attention to the object in question promoted by advertising and, again, Near Field Communication , i.e.
Imagine being inside the place that hosts your business (a restaurant, a shoe shop, a supermarket) and, thanks to some geolocation systems, not only being able to Hong Kong Telegram Number Data communicate directly with each of your customers and, therefore, potential buyer, but to do it in the way he likes, so as to involve him and entice him to purchase your products/services. I'll try to explain myself better by asking you this rhetorical question: if you are in a clothing store and, while you are considering whether and what to buy, you receive a message, directly on your smartphone, saying that there is a discount on that very day 20% on the new Jeans collection, what do you do? Most of you will certainly go and look for the item in question and then evaluate whether to take advantage of the offer or not.
This explains proximity marketing! But that's not all, because through proximity marketing you also have the possibility of collecting data on the various types of customers, information that can then be useful for improving and making the ideas for your next advertising campaigns more targeted . There are many tools that can be used to exploit this marketing strategy, such as, for example, iBeacons , a technology created by Apple that uses low-cost Bluetooth and is therefore capable of locating devices within a limited radius (up to 500 meters ). Furthermore, two other typical proximity marketing tools are digital blackboards, which allow you to shift attention to the object in question promoted by advertising and, again, Near Field Communication , i.e.