Post by account_disabled on Jan 1, 2024 1:43:29 GMT -5
When back in March the coronavirus assaulted the West in a way that was as unwary as it was brutal, the advertising industry pulled out of its hat a very long string of advertisements that, although well-intentioned, seemed to all be cut from the same cloth. Advertising then ended up being infected by a virus even more infectious than COVID-19: the clichés born in the heat of the pandemic . Fortunately, and to prevent us from ending up choking on so many clichés, some dared to parody the advertising born from the womb of the pandemic. AdAge reviews some of these (often bloody) parodies below 1. “Every Covid-19 Commercial is Exactly the Same” In April, YouTube creator Sean Haney (aka Microsoft Sam) released a video that showed the soporific uniformity of ads from all types of brands (from Uber to Apple) about the pandemic.
Haney's video makes it clear that a good part of the COVID-19 spots are impregnated with sad piano chords, almost identical expressions ("uncertain", "unusual", "together", etc.), and scenes (not too subtle) to highlight the Phone Number List advertised brands. With his creation Haney managed to bring out the colors to a good number of advertisers (with good reason). If you do not see the embedded video correctly, click here 2. «Hey we're a brand» New York-based copywriter Samantha Geloso sank her teeth into the homogeneous advertising that emerged from the coronavirus in "Hey we're a brand", a creation brimming with cynicism and bitingness. Geloso's spot intersperses images of empty shelves and crying toilets, overlaid with deliberately somber music and a script that bluntly accuses brands of trying to profit from the COVID-19 crisis. Geloso's work may be excessively lacerating for the advertising industry, but quite a few brands will see themselves reflected in it like a mirror.
If you do not see the embedded video correctly, click here 3. "Shitty Times" The creative studio Caveat dedicates very harsh words to advertisers in this parody, in which it accuses advertising of not really being able to do anything to make the pandemic more bearable. Through images (used a thousand times in recent months) of empty streets and parks, logos keeping a safe distance and melancholic music Caveat urges advertisers to stop investing their money in smelly advertising "excrement" and donate to money instead to small businesses. If you do not see the embedded video correctly, click here 4. “In Memoriam” In this parody the creative boutique Gify Tube and the comedian Dean Edwards say goodbye to phrases vilely murdered by the coronavirus such as "You have a very firm handshake", "You can of course grab some toilet paper" or "Vodka and tonic for breakfast? No, thanks". The video is hilarious, but it also has enough potential to make the viewer cry from more than just laughter.
Haney's video makes it clear that a good part of the COVID-19 spots are impregnated with sad piano chords, almost identical expressions ("uncertain", "unusual", "together", etc.), and scenes (not too subtle) to highlight the Phone Number List advertised brands. With his creation Haney managed to bring out the colors to a good number of advertisers (with good reason). If you do not see the embedded video correctly, click here 2. «Hey we're a brand» New York-based copywriter Samantha Geloso sank her teeth into the homogeneous advertising that emerged from the coronavirus in "Hey we're a brand", a creation brimming with cynicism and bitingness. Geloso's spot intersperses images of empty shelves and crying toilets, overlaid with deliberately somber music and a script that bluntly accuses brands of trying to profit from the COVID-19 crisis. Geloso's work may be excessively lacerating for the advertising industry, but quite a few brands will see themselves reflected in it like a mirror.
If you do not see the embedded video correctly, click here 3. "Shitty Times" The creative studio Caveat dedicates very harsh words to advertisers in this parody, in which it accuses advertising of not really being able to do anything to make the pandemic more bearable. Through images (used a thousand times in recent months) of empty streets and parks, logos keeping a safe distance and melancholic music Caveat urges advertisers to stop investing their money in smelly advertising "excrement" and donate to money instead to small businesses. If you do not see the embedded video correctly, click here 4. “In Memoriam” In this parody the creative boutique Gify Tube and the comedian Dean Edwards say goodbye to phrases vilely murdered by the coronavirus such as "You have a very firm handshake", "You can of course grab some toilet paper" or "Vodka and tonic for breakfast? No, thanks". The video is hilarious, but it also has enough potential to make the viewer cry from more than just laughter.